Cannes Lions
SONY CORPORATION, Tokyo / SONY / 2021
Overview
Entries
Credits
Execution
The film focuses on the "passion" of these young people who are struggling to overcome the hardships of the current chaotic society and world situation and to create the next era in today's chaotic society and world.
By using sensory expressions rather than explanations, we hope that the audience will be able to empathize with them emotionally and feel the urge to "create something!" The result is an intuitive and uplifting film that mixes live-action footage with animated graphics.
In particular, the CG images of the young creator's "senses being expanded" and the visuals of their bodies stretching out are the original and iconic expressions of this film.
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