Cannes Lions
TRIBAL DDB, London / SONY / 2001
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The product feature gave Tribal DDB the opportunity to push the boundaries of the usually dull and uninspiring banner format. Obviously it had to be audio but musical imagery allowed us to be visually striking as well. The banner starts with the usual sound of a phone ringing then builds up to an orchestral crescendo, visually by a chaotic sheet. This was all done within the 12k restrictions imposed by the media owners.
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