VAIO stands for Video Audio Integrated Operation. The VAIO computer, like other PCs on the market, is a powerful business tool, but it differentiates itself from its competitors by having a sleek modern design, and by being fine-tuned for high-end multimedia applications. For www.vaio.net we drew inspiration from the design of the computer itself. We borrowed the shapes, colours and sheen of the product to create a site that has a uniquely VAIO feel. We also attempted to achieve a level of functionality on the site that would be seen as metaphor for the performance of the machine. We used a combination of Flash with audio, html and dhtml to create a fast moving, image-intensive, and information-rich site. Finally, we surrounded the product shots with imagery and lifestyle stories showing how using a VAIO is different from using your average PC.