Cannes Lions
TBWA\GERMANY, Berlin / SONY / 2005
Overview
Entries
Credits
Execution
A giant jersey for up to four people brings this concept to life. All four players have to co-ordinate their movements together in order to score. As a result, this not only illustrates the fun, but also the social aspect of gaming.
Outcome
This branded jersey generated a big impact within the target audience. Within several minutes, Multiplayer T-Shirt’s and the fun started - before they could even play together, they had to manage the first task: to put the shirt on.
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