The ATL agency wanted to create an intimate online window into a truly unique individual who characterises the ‘like no other’ spirit of Vaio.They shot a series of films with John Malkovich which form the basis of the site vaio-john.com designed and built by us to give access to his innermost thoughts, memories and quirks.We also took a fresh look at some of today's key challenges for a brand: user-generated content, community and celebrity. The result, 'The Online Script Project', is something quite special. Malkovich has written the first scene of a script. He is encouraging budding scriptwriters to decide the story's fate by writing the next scene. Visitors to the site can view the submissions and vote on them as well as submitting their own scene. Shortlisted scripts are sent to John to select the winner and are then posted on the site with John's comments.