Cannes Lions
McCANN ERICKSON, New York / SONY / 2012
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Sony Xperia smart phones are made of imagination, so for the global launchwe turned to the most imaginative people we know Wes Anderson and a bunchof 8 year olds. We asked the kids what¹s inside Sony phones that make themspecial. Then Wes Anderson took one child¹s story and brought it to lifeusing stop-motion animation.
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