Cannes Lions

SORINE NASAL DECONGESTANT

OGILVYONE WORLDWIDE BRAZIL, Sao Paulo / ACHE / 2005

Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The purpose of this website is to advertise Sorine Kids, a nasal decongestant. The site uses a playful communication concept, a different way of talking to parents, kids and doctors. We created an imaginary world, making a parody of Alice in Wonderland: Alice In The Wonderful Land of Scents. In this make-believe place, people are able to have an interactive experience with some pleasurable moments that Alice is missing out on, because she has a clogged nose. They will also discover how Sorine Kids can solve children’s nasal problems by providing immediate relief.

Similar Campaigns

12 items

1 Spikes Asia Award
The Soap with a Lump

WUNDERMAN THOMPSON, Mumbai

The Soap with a Lump

2021, UNILEVER

(opens in a new tab)