Smart feels truly sorry… for its competitors!

With the arrival of the new smart for two, smart once again takes to the floor to apologize to its competitors for only measuring 2.69 metres.

Since its launch, the smart for two is the smallest and most agile city car. With a length of just 2.69 m, it can park in places other cars can only dream of. So after 18 years of good and reliable service, the smart for two has reinvented itself once again.

On the occasion of its launch, smart is obliged to announce some sad news for the other city cars on the market:

Everything has changed in the new smart, except for only small thing, it’s size.

Which is why smart wanted to apologize to the city car market, by way of a comparative advertising campaign. Unfortunately for its main competitors, only a smart can fit into a smart’s space.