Every self respecting CEO reads the financial newspapers; addressing them personally in this environment was much more effective than contacting them by mail or letter. And of course, it also boosted their ego. By using the “Occupy Wall Street” code in a reversed way, we really stood out in a financial environment. It also went straight to the heart of our 6 targets in a positive, hopeful way. Resulting in a 3-year, €300,000 partnership.

3 of the 6 targeted CEOs contacted SOS Children’s Villages. One of them called the managing director of SOS Children’s Villages personally and asked how she could help and agreed on a 3-years, €300,000 partnership. Meaning, 50% response with 17% conversion and an infinite return as we used only free advertising space and donated our time and the artwork. And of course, the real result: lots of happy children at Chantevent, the renovated SOS Children’s village.