Together with Orange, we created France’s first HTML5 in App ad, which is both innovative and interactive.Staying in touch with your world is hugely important. Life is all about who you know, whether it be your friends, family or community. It’s about the people you connect with.

Which is why Orange created Sosh, the new Orange mobile brand, without commitment, targeting users from 18 to 35 years old and available only on the Internet so a digital mobile brand that is better connected.Combined with our brand new HTML5 rich-media technology, we put the consumer at the heart of the new media world.

The Sosh HTML5 in App ad has a rich media format with numerous functionality favours consumer interactions. Which is what Sosh as a brand is all about: interaction, participation and making a connection.The app is not only engaging with the audience, but provides a more fulfilling media experience.We have created a special interaction, where the mobile users have to draw an “S” in reference to Sosh, on its mobile screen with its finger. After this, we also asked consumers to share four different Sosh posters on Facebook and Twitter.Moreover, the Ad in App benefit for the mobile users is that after doing the Sosh media experience consumers stay in its original application.This mobile campaign is broadcasting on several applications in affinity with our target audience: Be, Première, Virgin Radio, 20 minutes, Pure People, Jeux Vidéos, Fun Radio, MSN, Beezik, Info Concert, Les Inrocks, Closer, Grazia, Shazam, Clubic, Skyrock.Globally 64% of mobile users visited the ad in App when they interacted with the S of Sosh game.