Egyptians were inspired by the communication. After only three days, we had over 100 thousand hits on our website and over 500 thousand fans on facebook. Three weeks later, the Egyptian revolution started and yet we take no credit for it, we believe that the campaign and its message were eye opening for most Egyptians. It's not something numbers can count, but many related to the communication and described feeling empowered by it creating user generated videos mixing the sound of the ad and images of the revolution.