Cannes Lions

SOUL FIRE

NET#WORK BBDO, Johannesburg / CHICKEN LICKEN / 2009

Film
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This spot is about a South African family and their newest family member, a snowman called Chilly. As narrator, Chilly the snowman walks us through his early memories of childhood. Although Chilly is hardly ever excluded from playing with his brothers and sister there are times (like the hot day they visit the public pool) when Chilly, for obvious reasons, just can't join in.This creates an identity crisis that forces Chilly to make the most important decision of his lifetime.

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