SCD is not about zombies. It's about love. And zombies.

To promote the series in a romantic yet gory way, we decided to partner with one of Brazil's biggest romantic singers and songwriters of all time: Fábio Jr.

Fábio Jr. has sold over 16 million copies and won several awards during his 40+ years career. His greatest hit "Alma Gêmea", is a song about a couple that sticks together through thick and thin, just like Joel and Sheila. And, fortunately, the lyrics also connect with the sitcom, mixing romance with lots of body part references.

We re-launched the music video for "Alma Gêmea" with Fábio Jr. singing in a white studio. As the song progresses, we see clips from the series that splash blood in the studio. By the end, Fábio Jr., the musicians and the studio are all covered in blood.

The video first hit the web through Santa Clarita Diet's FB fan page. A pretty obvious choice. From them on, the original video was shared by Netflix official FB page and Fábio Jr.'s FB page and his label's FB page. On the first two days, the video gathered millions of organic views and on the third day we invested in media to keep the momentum going. The video was then promoted to our targeted audience through sponsored media on YouTube, using VEVO’s audience to amplify our reach.

By the time the video was posted for the first time, we could notice it’s impact: On the first 24h hours with no paid media, it had reached 2.5 MM views. The video reverberated, calling the attention of some of the biggest media in Brazil (Folha de S.Paulo, Exame.com, Estadao.com, Buzzfeed, The Huffington Post, Veja.com and others), with a total reach of 11 Million people. All thanks to a single internet video.