Cannes Lions
DDB COLOMBIA, Bogota / LAIKA / 2010
Overview
Entries
Credits
Description
A real experiment to show that Laika is the best sound studio.
Execution
Creative Strategic Solution:Do whatever the hell we wanted.2 creatives, 60 minutes to think, 30 ideas, 2 days to produce, 30 days to broadcast through virals and website: www.laborariolaika.com
Outcome
- The campaign cost nothing.- Everyone's work was for free- Not everyone got to know Laika but two months after the campaign we registered 125 new production orders.- Clients from 6 countries other than Colombia.- Turnover grew 68%.
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