We were briefed to create 5 browser-based games for desktop and mobile. Each game ties into key narrative scenes from the film and re-interprets them as fun interactive experiences

One of the games was a competition element to win an Air Jordan shoe created especially for the films promotion.

5x browser based games, and a microsite to house them and other content from the movie. The games had a staggered release culminating in the competition element.

Built in WebGL, each game works natively in browsers on desktop computers and mobile devices.

The competition element was the most popular, with people spending an average of over 12mins in the game and 14,000 scores submitted over a 2 week period period to win the shoes.