Cannes Lions
PERFECT FOOLS, Stockholm / SONOS / 2015
Overview
Entries
Credits
Execution
We created a map of New York using 300 Play:1 speakers robotically equipped to respond to people, music, movement and the environment. The installation featured the iconic music of NYC – from Brooklyn to the Bronx, Manhattan to Queens – with selections composed/curated by Big Noble and Wolf & Lamb. Visitors could explore the map by moving in front of it, and as the map opened up and responded to their gestures, tracks specific to neighbourhoods across each of the Five Boroughs would play. The result was a seamless celebration of New York’s rich musical heritage, signed by Sonos.
Outcome
Most popular vids of all time produced by the Brand
PR in all target press: Music, Tech and Creative (Wired, Gizmodo, The Verge, FastCo, Music Times, Couch sessions, LBB and many more...)
Social Media Reach +11 million
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