Cannes Lions
WUNDERMAN THOMPSON , Makati City / JOHNSON & JOHNSON / 2019
Overview
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Background
“Sagot Kita” – a Filipino colloquial expression that means “I got you.” Its keyword “sagot” literally means “to answer.” This phrase can mean two ways: how Bactidol users can answer the needs of others through their strong voice, and also how Bactidol has their back in those situations by giving sore throat relief.
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