RKCR/ Y&R has a tradition of doing something good for the Camden community in the lead up to Christmas, that also serves as an agency Christmas card.

Souper Tweet was all about creating a delicious soup made out of witty, warm, heartfelt festive tweets using the hashtag #soupertweet. The tweets were created in alphabet pasta, which our chefs in the canteen then dropped into piping hot vegetable soup.

This year with the recession still biting hard, and the weather worse than ever, we wanted to directly help those most in need, while spreading some Christmas cheer along the way.