Cannes Lions
HS AD, Seoul / KOREA TOURISM ORGANIZATION / 2019
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Background
In Korea, there are so many places with spectacular scenery and rich histories. However, many Koreans decide to visit abroad rather than places in Korea, due to the social tendency and perception that domestic trips are not priceworthy. And moreover, even the lowest rates of local trips are mostly focused on Seoul and Jeju-Island.
To promote local tourism, we assigned special theme trips for each region.
PyeongChang was the venue for the 2018 Winter Olympics. It’s known for the beautiful nature and spectacular sceneries people can enjoy any time of the year.
Paju is one of the closest cities to North Korea. The town represents peace from the Korean War.
Andong is an academic city which used to educate most Korean scholars 500 years ago. The town is even illustrated on Korean notes.
Geoje is the romantic island surround by Korea’s beautiful southern seas.
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