* Double denim is a major fashion fashion faux pas in Australia. So wearing three pieces is even worse.South Cape is an Australian Cheese brand that wanted to get more people buying and putting their cheese in the fridge. The problem was most people only buy cheese for special occasions like Christmas and birthdays. Our aim was to get people buying cheese for everyday occasions.We created a radio campaign that played on the fact parties and get-togethers with friends are always in danger of having a social emergency. That could be anything from forgetting to bring your present to a birthday party, or a friend wearing triple denim.