Anti-homeless devices are everywhere but no one notices them.

So we plastered posters directly on those devices to make them stand out to the eyes of everyone. And we invited media to speak about it and people to report the devices they came across by posting pictures on social networks.

The foundation having a very limited communication budget, the agency decided to go for a guerrilla operation : at night, volunteers working for free plastered posters on significant anti-homeless devices throughout France.

To be heard and seen, the Abbé Pierre Foundation organized a press conference, on December 6th at 7am, in front of a private building particularly significant in terms of anti-homeless equipment.

With the hasthag #SoyonsHumains, displayed on the posters, people were asked to join the fight by posting pictures of the devices they came across on social networks.

All the pictures were automatically geotagged and compiled on a website (www.soyonshumains.fr) that demonstrates the scale of the phenomenon.

Over 5 000 places reported.

€5 million earned media.

350 million impressions.

#SoyonsHumains trending topic France.

A national petition to have the devices removed collected more than 300 000 signatures :

https://www.change.org/p/pour-l-interdiction-des-dispositifs-anti-sdf-inhumains?recruiter=549549707&utm_campaign=signature_receipt&utm_medium=facebook&utm_source=share_petition

But mainly, thanks to the campaign, several anti-homeless devices have been removed.