Cannes Lions

THE UNDEADING

RMW MUSIC, Toronto / HEART & STROKE FOUNDATION / 2013

Case Film
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This Halloween-inspired public service announcement aims to promote life-saving practices across Canada. The video, called The Undeading features a horde of zombies that 'save' a woman who goes into cardiac arrest. The video ends with a straightforward message, "CPR makes you undead."

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2018, HEART & STROKE FOUNDATION

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