The target audience of the Nasa.gov portal is the US public vision of the Nasa.gov website is: Accelerate public awareness, understanding and advocacy for NASA by transforming the site into a powerful and cost-effective “lever of public influence” for NASA.

Demonstrate NASA’s leadership in response to the e-Gov initiative.Make NASA.gov emblematic of the new values and mission driving NASA today.In developing the portal, there are three key objectives that have formed the centrepiece of our thinking: Inspire: Transport visitors into a rich, engaging environment where they can experience the emotion, vision and imagination of NASA through interactive presentations and multi-media.Inform: Encourage a journey of personal discovery and learning for all who come to NASA.gov through educational content, tools and information.Involve: Ultimately, reach out to enthusiasts, cultivate their interest in NASA and encourage them to become involved advocates.These three public objectives or pillars form the basis of our strategic thinking for the site and shape a consistent theme for the Nasa.gov portal.