In a market that is competing very aggressively on price, we decided to talk about the quality of our products in order to generate value for money, to increase its value, as prices were at an all-time low.

To create an attention-grabbing communication campaign based on the quality of our fresh produce in an unprecedented way.

Generate conversation, engagement and traffic to the retail business.

The message itself is not the relevant issue but rather the target audience, the aliens. And how we created those messages with a space consultant, who advised us by analysing the communication that had been launched into space, things like DNA, molecular size... things that were not very attractive. Much better to talk about the taste of tomatoes and our fresh seasonal products. So, the messages we send out are like that, promotions of excellent products with a 15% exclusive discount offer.

The modest campaign had a great impact on the audience. It increased participation and subscriptions to Abono + (a new loyalty system for fresh products launched by Carrefour).

1700000 views in 3 days.

24MM impacts