Hungry Ghost Festival is one of the Top 3 important promotion in Taiwan, it is also a bloody battle to all retailers. Carrefour need one impactful idea to stimulate more sales.

Taiwanese believed that if the ghosts and spirits are satisfied, they will bless and protect the living.

Hungry Ghost Festival is one of the Top 3 important promotion in Taiwan, it is also a bloody battle to all retailers. Carrefour need one impactful idea to stimulate more sales.

Taiwanese believed that if the ghosts and spirits are satisfied, they will bless and protect the living, so we proposed: Ghost Month = Lucky Month to twist the mood from fear and respect to give love and warm blessing to the past ghost and spirits.

We created a tour which called: Heaven On Earth Tour and delivered a pleasant journey to all ghosts.