Deployed through 11 different countries in 4 different continents, Spark Social City had to deal with very diverse situations. Some of the regions where the campaign went live were more comfortable and used to Branded Content operations and content-driven campaigns (like South Korea or certain European countries, like Netherlands, Germany, Belgium or France). In other countries (Italy, Mexico, Poland or Vietnam) Branded Content, especially in a digital/gaming context, is a still relatively new advertising genre and the Spark Social City received additional attention because of that.

A mix of Digital Advertising, Owned Media (Chevrolet's Social Network and official website) and Earned Media, through an intensive digital PR campaign, was used to take users to the experience. The experience itself was built to reach, through social network integration and sharing mechanisms, exponentially more and more people with each user.

Launched in 12 countries across 4 continents, most of them with little media support, the campaign reached more than 250,000 people who visited their Spark Social City and drove around it with the Spark.

But even more than the quantity, was the quality of the engagement that made the campaign successful for the client and rewarding for the audience: while exploring the city, taking pictures and interacting with all the different neighborhoods, users at the same time discovered the car and, basically, spent a lot of time looking at it from different angles, even sharing it with their friends when sharing their Social City photographs.