The battles were on!

1) The pair casted musicians to recreate the best Sparkassen theme-song and shake up the brand´s safe style.2) Strapped into rally cars with pro-drivers racing 150 km/h, they used the bank´s locator app to deliver a cake to a Sparkassen customer 3) Competing to convert football fanatics with a cash prize transferred via the bank´s mobile app, they narrowly escape angry fans4) On holidays, the pair used Sparkassen´s credit card to take hideous revenge on each other 5) Participating “incognito” in a Sparkassen research group, the two sparred with words then with fists to be number oneThe battles were showcased online at https://www.giro-sucht-hero.de and Sparkassen´s Youtube channel. Ads on TV, print, online and mobile announced each battle, drove viewership/traffic and spurred voting on Facebook. For every “like”, Sparkassen donated 1€ to “junge Helden” (young heroes), a charitable cause close to young people´s hearts.

Klaas knocked out Joko, but Sparkassen emerged as the winner of “Giro sucht Hero.” 39% spontaneous ad recall vs closest competitor (13% V+R Banken and 10% ING)+75% recall for its Giro offers +21% desire for Giro account (45% vs V+R 22% and ING 5%) +8% leader bank +5% modern/innovative+9% fairly priced+9% has good conditions Biggest brand Facebook page amongst German financial brands Facebook page ranks #10 worldwide among financial pages +135,000 Facebook-fans, 441,000 visits, and 25,500 comments 823,406 votes 1.9M battle video views 3.3M overall online visits Up to +60% Sparkasse app downloads