A media campaign that combined billboard posters with real life installations.

In cooperation with Mercedes-Benz, we ran billboards that showed a desirable car parked within the billboard’s immediate surroundings. By placing a real car in the exact same position as shown on the poster, we made the image come to life and fulfilled the billboard’s promise: “Wishes come true. With a private loan from Sparkasse.”

The installations created quite a buzz with a tiny budget and nearby branches reported a noticeable increase in private loan enquiries.