Cannes Lions
JUNG von MATT, Hamburg / DEUTSCHER SPARKASSEN & GIROVERBAND / 2009
Overview
Entries
Credits
Execution
A media campaign that combined billboard posters with real life installations.
In cooperation with Mercedes-Benz, we ran billboards that showed a desirable car parked within the billboard’s immediate surroundings. By placing a real car in the exact same position as shown on the poster, we made the image come to life and fulfilled the billboard’s promise: “Wishes come true. With a private loan from Sparkasse.”
Outcome
The installations created quite a buzz with a tiny budget and nearby branches reported a noticeable increase in private loan enquiries.
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