To give the biggest surprise with the concept of 'Sparkling Your Imagination' to consumers, we kept all contents of the event secret even to invitees. We disclosed everything right after the event started.

The campaign information spread explosively among 30 million people on SNS. Tweets about Hyoketsu product raised 5 times more as compared to the number before the promotion.

Limited numbers of AR cans were sold as an extended product of this campaign and as a result, all cans were vanished from the store shelf right away.

The client thinks highly of this new and strong method as relationship with consumer.