We convinced 15 college cafeterias to stock AppyFizz for ONE day on August 4, 2007 that is, Friendship day.And simultaneously drove traffic from the college to the cafeteria with one sheet of paper –The AppyFizz (FAF) Friendship Application Form, an icebreaker tool. We then gatecrashed the friendship day celebrations across 15 colleges simultaneously and ran a quick contest. Students had to fill in one side of the application form, approach someone they liked and get them to fill the other side. Then buy an AppyFizz and sign & seal their friendship over it. There were incentives for getting maximum friends.

Stocks sold 250% over expected sales. Consumers stopped looking at the icemaker as a freebie anymore. It had become a collectible and a symbol of the fight against global warming. Appy Fizz conquered the Freebie war and somewhere contributed at least a wee little bit to the fight against global warming.