To drive fans to our page, we placed stickers on the front of every bottle telling them to ‘Like’ us on Facebook. Facebook New Zealand confirmed we were the first in the world to use a ‘Like’ sticker on a consumer product.

Within 2 months, we had more than 4,500 fans on our page. The cost to client for the stickers? $342.80.Our fans were happy. Then they became disgruntled as stocks ran out. Ruby O ran out in January 2011.It was supposed to last until April. Through our Facebook page, we were able to communicate with our fans and reward their loyalty with a replacement product. But that wasn't all. By demonstrating our Facebook fans avid support, the decision to discontinue the product was reversed. And our fans were happy again. It all started with a simple sticker on a bottle.