We created an entire Narcos inspired Spanish lesson, for both mobile and desktop. We launched it globally, with the support of the social media (Italian FB/TW pages). We push it with PR all over the world, and the news bounced on all the main digital newspapers.

We create several exercises of different kind, shaped on the original ones from the Babbel app: a complete first lesson available for free on a Babbel landing page. The exercises involved original quotes, pictures and audio clips from the Netflix Originals series.

The Patrón conquered millions of viewers within the first two days. We reached 1 billion people worldwide and 32,7 million people on social media. More than 100,000 people attended their first Spanish lesson.

media coverage: +1 billion worldwide

social reach: +32,7 million