Since Yoga is the ancient Indian art of stretching the body and mind we decided to own the visual language of stretching and called the promotion " Stretch Festival "But we needed to stretch the communication to shock, stimulate and bring alive the 15th international Yoga festival in the most simple but unforgettable way to the man and the woman on the street.

So, we hired 108 Yoga Gurus & Yogis who could perform complicated yoga poses and dressed them up like your regular characters on the street. The results were stunning.

The Results: This campaign achieved media headlines across all leading newspapers and resulted in a huge surplus of participants and health tourists from the targetted cities.

In fact this years festival was the biggest ever with over a million tourists hitting Puducherry during the festival week.

The Government Of Puducherry awarded its highest honour to all employees of the Tourism Department after the success of the festival.