Cannes Lions
HAVAS, London / RECKITT BENCKISER / 2022
Overview
Entries
Credits
Execution
Casting was key to the script being genuine, the views on condoms had to be delivered from teens, not from the brand.
We cast from Instagram and street cast, representing a broad spectrum of backgrounds and sexual preferences. And to add to credibility the cast were encouraged to deliver the script in their own words.
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