Kids find handwashing boring. How do we make it fun and playful for them? For this, we transformed handwashing into something they love: bursting bubbles. We blew giant bubbles, powered with Dettol Handwash, near the food stalls at the fairs. Every time kids burst them, their hands got disinfected. We also created special-edition bubble guns, so that kids became ambassadors of handwashing at home too.

In a stretch of three months, we organized the first phase of this activity simultaneously in more than a dozen fairs. As an on-going exercise it is being carried out in various fairs across the country.

Over 230,000 kids were engaged at India’s biggest fairs. India’s renowned doctors and medical experts gave a thumbs up to this exercise. Not just this, National Integrated Medical Association, India’s leading medical organization also endorsed the activity. The country’s leading fair organizers have now invited Dettol to organize this activity in over 100 fairs. With this, Dettol aims to reach out to over 1 million kids by 17 October 2017, World Handwashing Day.