Tyra and Special K allowed women to begin a healthy lifestyle together – guiding them on a season-long journey to healthier eating and living. The brand assembled experts in diet, exercise, motivation and style – and then offered Tyra’s audience the chance to have their lives made better. Throughout the season on THE TYRA BANKS SHOW, these experts guided four women, offering tips, routines, and encouraged viewers to participate at home.

Special K and Tyra Banks inspired women to lead healthier lifestyles!

- Over 175,000 women (most ever for THE TYRA BANKS SHOW) applied to be part of "The prize is inside" segment - Segment premiere was highest-rated Tyra Banks Show to-date - Inspired 44% of viewers to make healthy lifestyle changes.