Cannes Lions

SPECIAL OLYMPICS

BBDO NEW YORK, New York / SPECIAL OLYMPICS / 2010

Film

Overview

Entries

Credits

Overview

Description

The film depicts CG-animated skeletons playing basketball skillfully. As they do, their bodies build up, layer by layer—i.e., their organs appear, followed by their nervous system, etc. In closing, the viewer sees that the star basketball player, now fully formed, is actually a Special Olympics athlete, and a super appears: “See the athlete first.”

Similar Campaigns

12 items

Special Stickers

WUNDERMAN THOMPSON, Bogota

Special Stickers

2019, SPECIAL OLYMPICS

(opens in a new tab)