Cannes Lions
BBDO NEW YORK, New York / SPECIAL OLYMPICS / 2010
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The film depicts CG-animated skeletons playing basketball skillfully. As they do, their bodies build up, layer by layer—i.e., their organs appear, followed by their nervous system, etc. In closing, the viewer sees that the star basketball player, now fully formed, is actually a Special Olympics athlete, and a super appears: “See the athlete first.”
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