In a first for the platform, 5 meticulously edited and match-cut videos streamed simultaneously, with 5 fully synchronized audio tracks, allowing seamless interaction.

Requiring category-leading customization, and full integration with publishers and Google, the interactive video was built in a custom video player, and I-framed into a YouTube branded channel using a YouTube Gadget. HTML5 Masthead banners then pulled the interactive content into expanded panels.

Just as Netflix had reinvented entertainment, they had now reinvented the banner ad.

Banner interaction rate = 4 times the industry standard at 7.94%

Banner expansion time = 4 times the industry standard at an average of 66 seconds

60% more time earned than industry standard = Average of 56sec interaction (vs. 35" benchmark)

And since the project began, subscriber numbers have increased by 5 million.