We created a simple, impactful solution that brings the loss of life and the freedoms

that die along side it together in an arresting visual. Regardless of where these murders

are happening in the world, the creative evokes a visceral reaction.

We used simple, graphic illustrations of journalists who had been killed. We portrayed

“the truth” that was lost with their murders in the form of a comic-book style speech

bubble. In this case, however, the speech bubble also represents a growing pool of

blood. This line appeared in all creative: When journalists are targeted, the truth dies.

Defend free expression at cjfe.org.

The campaign launched in February, 2016. Results are pending.