Cannes Lions

SPEED

HAVAS GROUP, Paris / STUDIO + / 2017

Film

Overview

Entries

Credits

Overview

Description

A metro crosses a city at breakneck speed without ever stopping at a station. On the train, a man is completely absorbed by what he is looking at on his phone. When the metro finally stops, he doesn’t even realise he has arrived. We’ve all experienced how time flies when we’re engrossed in a good book or watching a good film. That is the feeling we set out to convey in the film.

Execution

The goal was to sell short, high-quality series. It was vital that we reflect these two elements: speed and production quality. We based our visuals (special effects, colour grading and editing) and sound design on major series. That’s why we brought in a feature film director. 

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