Airline companies help people to be in the right place at the right time. We took that mission to a higher level. We helped our single customers find their dates on the way to the city of love and spend romantic Valentine’s in the best way - have a dinner in the heart of Paris.

The immediate and most important result of the action was that we helped 14 people find their Valentines. What is more, Speed Date To Paris is an example of how (literally) showing love to customers could give love to any brand. During the action the brand’s Facebook fan page observed 52% organic reach growth. Maybe it's no coincidence that during our campaign LOT official Facebook page reached 100,000 fans which makes it #1 fan page in its category in Poland (according to Sotrender - social media analytics / fan page trends raport - February, 2014).