Cannes Lions

SPEEDING PREVENTION

SAATCHI & SAATCHI BRUSSELS, Brussels / BELGIAN INSTITUTE FOR ROAD SAFETY / 2009

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As part of a campaign for the Belgian institute for Road Safety we’ve asked an actor to say some truths about speed as fast as possible. In order to make it even more challenging, we’ve imposed a very short format.IBSR is the acronym for Institut Belge pour la sécurité routière, which translates as the Belgian Institute for Road Safety (BISR).

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