Cannes Lions
MEDIAPLUS SPEZIALAGENTUR FUR MEDIA, Munchen / COLUMBIA TRISTAR / 2003
Overview
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Execution
Creative implementation of the giant-poster medium through enlistment of the 'spider web' key visual. Spatial installation of a larger-than-life spider web (3D). White cords knotted together to form a web shoot out of the hand of the Spider-man figure displayed on a giant poster, attracting gazes of passers-by. More than 1500 metres of cord was used for this purpose in the various locations. Moreover, in the dark, the tailor-made illumination provides striking effects.
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