Cannes Lions

SPIEGEL-MAGAZINE

JUNG von MATT, Hamburg / SPIEGEL-VERLAG / 2010

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Overview

Entries

Credits

OVERVIEW

Description

We were briefed to shape the SPIEGEL as the most profound German investigative political magazine.

Execution

SPIEGEL has the most substantiated analyses.

We translate the SPEIGEL’s unique journalistic quality into a fascinating visual: A big picture that is drawn by many many small pictures all the details and background information.

Outcome

In a general decline magazine subscriptions the SPIEGEL managed to not only maintain his market leadership, but slightly increased the number of subscriptions as well as impulse purchases.

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