Cannes Lions
BBH, London / AUDI / 2017
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The film couldn’t be any more simple, it’s Audi’s flagship supercar drawing the iconic Audi rings in slow motion. Shot on a Russian Arm custom mounted to the R8’s roof we slowly pan around the car, giving viewers a close-up look at the 610bhp R8 V10 plus. The camera then switches to an aerial viewpoint, where we can see the supercar precisely creating the first ring of the Audi Logo. The R8’s elegance is highlighted by Dusty Springfield's ‘Windmills of Your Mind’ taken from her album ‘Dusty In Memphis.’
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