To climb mountains, to conquer challenges, to make major, fearless moves… it all requires an unyielding, tenacious spirit. This is the spirit the new Defender personifies, and the spirit that has pushed Saudi Arabia forward and to the top in its journey to achieving the country’s 2030 vision.

This video juxtaposes old with new, starting with the old Defender and a tent, and ending with the new car and a modern skyline, to exemplify progress and development over time. Meanwhile, the protagonist remains constant, un-aging, and he is a symbol of the forever resilient spirit.

The arduous journey to the top of the mountain highlights the Defender’s tough, dominant exterior and intuitive, state-of-the-art technologies that conquer challenges and endure over rough terrains. Its strength and durability are linked through the voiceover to the spirit of the nation, for whom no obstacle is unsurmountable.