Promote our line of acid gums, highlighting their strong taste as something that is not normally felt.

We focused on returning to strokes more basic and simple: the classic drawing, taking advantage of the imprecision of freehand. Thus, we developed a graphic based on the superimposition of the lines, with exaggerated repetition, in order to represent the routine and become a sketch in a final art.

Young people can be as acidic as our product. That is why we've managed to make them relate to a campaign that invited them to make fun of daily life.