Our task was to create a website to launch 7 Paths, a new line of fresh stir-fry ingredients, establish the brand’s spirit of travel and demystify Asian cuisine.Inspired by the target’s love for adventure, we designed the website to resemble a travel journal, and through this device, chronicle the places and people that inspired each product. In addition to product information, the website became a resource for all things stir-fry. Through video demonstrations, product pairings and an Asian ingredients finder, visitors could immerse themselves in the world of stir-fry and discover new tastes of their own.