Cannes Lions
LEO BURNETT, London / MCDONALD'S / 2003
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A Sunday League football team, wearing a smart new kit of orange shirts, white shorts and green socks trot out of the changing room.The team runs out on to the pitch, but all the players stop in their tracks the moment they see their opponents knocking the ball about in the other half of the pitch. The other team's kit is absolutely identical to their own.We then see the end title: 'McDonald's. Supporting football in your community.'
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