After ten years of communicating in a very direct way the benefits of reading and obtaining curious results (Gandhi Bookstores has grown considerably -from 3 to 10 bookstores around the country- but the reading average per Mexican remains the sam), in a desperate act we decided to direct our campaign to one of the most important public figures in the country, to see if maybe, this way, people would start reading the books they are buying.

We are waiting for the results.